A strong brand identity helps businesses communicate what makes them distinctive, connect with customers, and maintain a consistent presence across marketing channels.
OBI Creative brings brand strategy, customer insights, advertising, and marketing consulting together to help businesses address challenges and pursue growth. Founded by Mary Ann O’Brien in 2001, the agency takes a customer-first approach that combines research, creative thinking, and strategic planning.
From developing brand messaging to planning integrated campaigns, OBI Creative works with businesses to turn customer understanding into marketing decisions. Its services cover brand building, business and marketing consulting, customer experience, and multi-touch marketing and media.
How OBI Creative Builds a Distinctive Brand Identity
Brand building involves more than choosing a name, logo, or visual style. Businesses also need a clear message and a consistent way to communicate their values, strengths, and purpose to their audiences.
OBI Creative helps businesses develop or refine their brand identities through brand strategy, messaging, visual identity, and creative development. Its services also include brand asset production, thought leadership, public relations, sponsorship management, owned media, and reputation management.
For businesses establishing a new identity or updating an existing one, these services can help bring different elements of brand communication together. A clear strategy gives marketing teams a foundation for creating consistent messages and materials across channels.
OBI Creative also offers personal branding services, including personal brand strategy, coaching, creative development, thought leadership, and earned media management. These services help individuals develop a professional identity that reflects their experience, goals, and priorities.
Using Customer Insights to Guide Marketing Decisions
Understanding customers is an important part of developing relevant brand messaging and marketing campaigns. Research can help businesses identify audience preferences, evaluate customer experiences, and recognize areas where their communication or services may need improvement.
OBI Creative offers customer research and experience services that combine quantitative and qualitative data, market research, and expert insights. Its capabilities include customer journey mapping, brand landscape reviews, customer sentiment tracking, and custom analysis and reporting.
The agency also uses its O’Brien Voice of Customer (o.VOC) and Voice of Employee (o.VOE) research approaches to examine how customers and employees experience a brand. These insights can help businesses understand their strengths, identify weaknesses, and make more informed decisions about marketing and customer experience.
Research becomes more useful when businesses translate findings into practical changes. By connecting customer insights with brand strategy and campaign development, OBI Creative helps clients use what they learn to guide their next steps.
Connecting Marketing Consulting With Business Goals
Marketing decisions affect more than advertising campaigns. Businesses may also need to review their organizational structure, clarify their market position, improve their technology, or determine how to allocate resources across different initiatives.
OBI Creative provides business and marketing consulting to help clients address these challenges. Its services include marketing consulting and organization design, differentiation and growth consulting, fractional marketing leadership, attribution modeling, and customer acquisition cost development.
The agency also offers Fractional CMO services, giving businesses access to senior marketing leadership without the expense of a full-time chief marketing officer. This support can help organizations seeking strategic guidance as they refine marketing priorities, coordinate teams, and work toward business objectives.
Technology consulting is another part of OBI Creative's capabilities. Services include marketing technology assessments, technology optimization, attribution and conversion consulting, vendor management, and generative AI for marketing.
Creating Integrated Marketing Campaigns That Reach Customers
Reaching customers often requires communication across several channels. OBI Creative's multi-touch marketing and media services bring together digital and in-person marketing to create coordinated campaigns.
The agency's capabilities include advertising, campaign development, creative design, media planning, and public relations. Integrated planning helps businesses maintain consistent messaging while adapting campaign execution to different audiences and settings.
OBI Creative's work with Artemis by Nomi Health illustrates this approach. Artemis wanted to strengthen its visibility in the health benefits analytics market and reach human resources leaders during a major industry conference.
OBI Creative developed a campaign featuring synchronized digital outdoor advertising in Times Square and targeted ad placements designed to reach conference attendees.
The campaign generated more than 250 million impressions during the conference period and increased leads by 60% compared with previous events. It also delivered the highest lead volume in Artemis Health's conference history.
This project demonstrates how audience research, creative execution, and targeted media placement can work together toward a defined marketing objective.
Supporting Brand Awareness and Lead Generation
Building brand awareness is often one part of a larger marketing goal. Businesses may also need to encourage people to take a specific action, such as submitting an inquiry or expressing interest in a service.
OBI Creative combines campaign planning with lead generation strategies to help clients connect with their intended audiences. Its work with Opportunity Scholarships of Nebraska (OSN) provides an example.
OSN needed to raise awareness of its scholarship program and connect with eligible families. OBI Creative developed a lead generation campaign that combined connected TV advertising, digital and traditional media, and email drip campaigns.
The team also used attribution techniques to evaluate campaign performance and identify which channels contributed to lead generation.
A Customer-First Approach to Brand Growth
OBI Creative brings together customer research, brand development, marketing consulting, and campaign execution. This combination allows businesses to examine their marketing challenges from several perspectives, from understanding their audiences to refining their messaging and measuring campaign performance.
The agency's approach begins with asking questions and listening to what matters to clients and their customers. Research and strategic planning then help inform creative decisions, marketing activities, and opportunities to improve results.
For businesses reviewing their brand identity or marketing direction, OBI Creative offers services spanning early strategy through campaign execution and analysis. The right mix of services depends on each organization's goals, customer needs, and existing marketing challenges.
Strengthen Your Brand Strategy With OBI Creative
A clear brand identity and a well-planned marketing strategy can help businesses communicate more consistently and build stronger customer connections. OBI Creative brings together brand building, customer insights, consulting, and integrated marketing to help clients address challenges and pursue meaningful outcomes.
Visit OBI Creative's website to explore its services and discover how its team can help your business develop a marketing strategy aligned with its goals.
