Disruptive Insider

Media Regulation

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A person reacting with surprise to a loud streaming advertisement, illustrating the impact of California's new ad volume law.
AI Revolution

California law on loud streaming ads: Full ban July 2026

After years of viewer complaints about jarring volume spikes, California's SB 576 will, on July 1, begin to silence the excessively loud streaming ads that have become a ubiquitous annoyance.

Aisha Khan·June 29, 2026