Disruptive Insider

Fan Engagement

2 articles

Ferrari Formula 1 garage with advanced IBM AI interfaces visualizing data and enhancing fan engagement during a race weekend.
The Gaming Frontier

Ferrari Uses IBM AI to Supercharge F1 Fan Experience

Since IBM integrated its AI, the Ferrari F1 fan app has seen a staggering 62% increase in engagement over race weekends, transforming how fans connect with their favorite team.

David Yazzie·May 23, 2026
Digital illustration of Spotify's 'Reserved' feature offering exclusive concert tickets to identified superfans through an AI-driven system.
AI Revolution

Spotify's 'Reserved' Feature Prioritizes Top Fans for Concert Tickets

Spotify will soon reserve two concert tickets for 'superfans' of artists, identified by their streaming, sharing, and location activity on the service.

Aisha Khan·May 21, 2026